Ying He


Ying He is an associate professor at the Strategic Organization Design unit of the department of business and management. He has two major research areas: 1) decision theory and decision analysis, mainly from axiomatic perspective; 2) application of decision making models in different operations management and other business problems. Ying obtained his Ph.D. in Management Science from the University of Texas at Austin in 2013.  During his Ph.D. study, he did some axiomatic works on intertemporal decision making and decision making with multiple criteria. Recently, he becomes more interested in decision making under ambiguity in both static and dynamic settings. Besides developing theoretical models, he is also interested in applying these models in different business problems. His research has been published in Management Science, Operations Research, Journal of Mathematical Economics and other major business journals.
In 2010, his paper titled “Decomposing a Utility Function Based on Discrete Distribution Independence” was awarded the first-place in the student paper competition sponsored by the Decision Analysis Society of INFORMS. In 2019, his paper titled “Revisiting Ellsberg and Machina's Paradoxes: A Two-Stage Evaluation Model under Ambiguity“ was selected as “Jaffary Lecture“ at the Risk, Uncertainty, and Decision (RUD) conference held at Paris School of Economics. He is an elected council member of Decision Analysis Society of INFORMS from 2021 to 2024.
 For more information see Ying's PURE profile.


University of Southern Denmark

Department of Marketing and Management

Campusvej 55

5230 Odense M



Phone: (+45) 65 50 72 38 87


Selected publications:

He, Y (2020). 'Revisiting Ellsberg and Machina's Paradoxes: A Two-Stage Evaluation Model under Ambiguity', Management Science, published online in advance, March 9th.


He, Y, Dyer, J, Butler, J & Jia, J (2019), 'An additive model of decision making under risk and ambiguity', Journal of Mathematical Economics, vol. 85, pp. 78-92. 


He, Y, Dyer, J & Butler, J (2014), 'Decomposing a Utility Function Based on Discrete Distribution Independence', Decision Analysis, vol. 11, no. 4, pp. 233-249.

He, Y, Dyer, J & Butler, J (2013), 'On the Axiomatization of the Satiation and Habit Formation Utility Models', Operations Research, vol. 61, no. 6, pp. 1399-1410. 


He, Y & Huang, R (2008), 'Risk attributes theory: Decision making under risk', European Journal of Operational Research, vol. 186, no. 1, pp. 243-260. 


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